Visual Identity Services - KreativeKangaroo
IDENTITY
Service · Visual Identity

Identity that
stops the scroll.
Systems that scale.

A great identity isn't decoration. It's the system that makes every ad, every page, every signpost feel like the same brand. We design logos, color, typography, and the rules that hold it all together as you grow.

Selected work

Identity systems built
to be unmistakable.

A look at how the pieces come together. Logos, palettes, typography, and the application work that makes a brand instantly recognizable in the wild.

Studio / Athletic
[email protected]
+1 415 555 0142
Identity System · Apex
In the field
DEEP NAVY · #1F2A3D
SLATE BLUE · #6B8AA8
SAGE · #C2C5B8
SAND · #E8E4D6
SIGNAL · #D14F3A
CHALK · #F2EFE5
Palette · Solas
Mark · Vector
Pattern · Verde
M
Mode
Fraunces / Display
Weight 900 · 200pt
Italic ·
Type Specimen · Mode
Brand applied in the wild, not just on a pitch deck.
Applications
Our Process

Four phases to a complete identity system.

We follow a structured approach to ensure every element of your brand identity is strategic, cohesive, and built to last.

01

Discovery & Strategy

We dive deep into your market, competitors, and vision. Understanding your audience, values, and goals shapes every design decision.

02

Concept Development

Multiple creative directions are explored. We present concepts that balance innovation with strategic thinking, always grounded in your brand story.

03

Refinement & Systems

The winning direction is refined to perfection. We build comprehensive guidelines covering color, typography, spacing, and usage rules.

04

Implementation & Support

Deliver all files, assets, and documentation. We provide guidance on rollout and remain available for questions as you launch your new identity.

What we deliver

Six layers.
One cohesive identity system.

Every piece a designer, marketer, or developer needs to express the brand consistently, from the logo file down to the social template.

Logo & Marks

Primary logotype, secondary marks, icon variations, and monogram. All optimized for digital and print at any scale.

Vector Files PNG/SVG All Formats

Color System

Primary, secondary, and accent palettes with hex codes, RGB, CMYK, and Pantone values. Includes accessibility guidelines.

Hex Codes CMYK Accessibility

Typography System

Font families, weights, sizes, and line heights for all use cases. Includes web font links and desktop font recommendations.

Font Stack Web Fonts Scale

Brand Guidelines

Comprehensive 50+ page document covering logo usage, spacing, clear space, color applications, and dos & don'ts.

PDF Digital Print

Application Suite

Business card, letterhead, envelope, email signature, social media templates, and presentation deck templates.

Templates Editable Multi-format

Digital Assets

Icon sets, pattern library, illustration style guide, web design system components, and brand photography guidelines.

SVG Icons Components Web Ready
LATCH PRIMARY MARK LH MONOGRAM LATCH REVERSED
01 · Logo

Logo & Marks

Primary logotype, secondary marks, icon variations, and monogram. All optimized for digital and print.

02 · Color

Color System

Primary, secondary, and accent palettes with hex codes, RGB, CMYK, and accessibility guidelines.

Aa Typography Display · Body · Accent
03 · Type

Typography System

Font families, weights, sizes, and line heights. Includes web font links and desktop recommendations.

GUIDELINES ✓ Logo Usage ✓ Color Rules ✓ Typography
04 · Guidelines

Brand Guidelines

Comprehensive 50+ page document covering logo usage, spacing, color applications, and best practices.

05 · Applications

Application Suite

Business card, letterhead, email signature, social templates, and presentation deck templates.

06 · Assets

Digital Assets

Icon sets, pattern library, illustration guide, web components, and photography guidelines.

Style Territories

Four distinct design directions to explore.

We develop multiple visual territories so you can see how your brand can evolve and adapt across different contexts and applications.

01 · Minimal
Clean &
Precise

A refined approach emphasizing clarity, whitespace, and geometric precision. Perfect for tech and professional services.

02 · Bold
Vibrant &
Dynamic

High contrast and energetic. Uses accent colors boldly to command attention. Ideal for creative and lifestyle brands.

03 · Organic
Warm &
Natural

Earthy tones and handcrafted elements. Conveys authenticity and human connection. Great for wellness and heritage brands.

04 · Geometric
Future-
Forward

Modern, progressive, and innovative. Geometric shapes and bold typography signal cutting-edge thinking.

our packages

Choose a package that fits
your creative goals

AUD
650

One Time

Starter Brand

Startups, tradies, local businesses, sole traders.

Recommend
AUD
1099

/One Time

Business Growth Brand

Established businesses looking for a professional identity.

AUD
2599

/One Time

Premium Brand System

Companies preparing for growth, franchises, and multi-location businesses.

"
Kreative Kangaroo didn't just give us a logo. They gave us a system we could grow into. Every touchpoint feels intentional.
Z
Zoe
Founder, Framed Gallery
Common Questions

Everything you need to know about visual identity design.

How long does a visual identity project take?
+
Most visual identity projects take 8-12 weeks from kickoff to delivery. This includes discovery, concept development, refinement, and final asset delivery. Rush timelines are available upon request.
What's included in the brand guidelines?
+
Our comprehensive guidelines include logo usage rules, clear space requirements, color specifications (hex, RGB, CMYK, Pantone), typography system, imagery style, tone of voice, and real-world application examples.
Do you provide all file formats?
+
Yes. We deliver logos and assets in all necessary formats: AI, EPS, PDF, SVG, PNG, and high-resolution JPG. All files are organized and documented for easy handoff to your team.
Can we see multiple design directions?
+
Absolutely. We typically present 3-4 distinct creative directions during the concept phase. This allows you to explore different possibilities before committing to a final direction.
What if we need changes after launch?
+
We provide 30 days of post-launch support included in the project fee. Beyond that, we offer maintenance retainers for ongoing updates, new applications, and brand evolution support.
How much does a visual identity project cost?
+
Visual identity projects range from $8,000 to $50,000+ depending on scope, complexity, and deliverables. We offer flexible packages to fit different budgets. Let's discuss your specific needs for a custom quote.
Do you handle brand rollout and implementation?
+
We provide guidance and support for rollout, but implementation typically falls to your internal team or marketing partners. We can recommend implementation specialists if needed.
Can you refresh an existing brand identity?
+
Yes. We specialize in brand evolution and refreshes. We analyze your current identity, identify what's working, and modernize elements while maintaining brand equity and recognition.

Ready to build a brand
that stands out?

Let's talk about your vision. Schedule a discovery call to explore how we can create a visual identity system that drives growth.

Start Your Project

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